Blogging Authority

Check this out – Brian Clark at CopyBlogger wrote a great post titled ‘You Must Respect My Authority‘. He makes the point that authority is often granted, due to perception, then he goes on to say:

Good blogging creates authority, plain and simple. Writing consistently about your area of expertise makes you an authority figure within your industry and niche. You will enjoy a definitive advantage over competitors who do not blog, and likely even over those who have been blogging for shorter time periods.

That’s an interesting point that I have never considered, but I think it’s true. The blogs that I truly enjoy and consistently return to are the ones where they write what they know and what they are passionate about. Furthermore, authority on a particular topic has to be earned, but that alone will get you a long way.

Don’t miss the last paragraph of his post:

The goal is not to be on the A-List as determined by the Technorati Top 100 Blogs. Your goal is to be on the A-List for your niche, geographic region or industry. Hopefully you’re well on the way with your own blog.

I have mentioned the A-list in the past and my lack of desire to even aspire to be an A-lister. It’s pointless, but Brian makes a great point. Be on the A-list for your niche, geographic region or industry and if there is no one blogging in your niche, then just start blogging and create the standard for your niche’s A-list.

Do you agree? Do you aspire to be an A-lister or is it pointless, on any level?

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0 Responses to Blogging Authority

  1. GuruGreg says:

    Jim,

    I agree with most of what you’re saying here. There’s so many blogs out there, and it would be easy to just write a lot of posts linking to everyone else and slowing moving towards the Top 100. However, I don’t think that’s the best approach to blogging. There are two good ones:

    1) The view from CopyBlogger you list in your article, where one writes as a topical authority on their blog. This will slowly develop true authority, and eventually build A-List status over time.

    2) The personal blog, where one just writes for themselves. Not everyone has the goal of becoming the most popular blog, but just want to express their thoughts somewhere and share them with a small audience of friends and family.

    I guess it depends on what you’re trying to get out of it.