Will You Keep Reading?

Well, the day has finally come, and for the most part, it doesn’t affect anyone in any significant way, and furthermore, if you’re non-technical, this may be an even bigger non-event to you. If you live on the cutting edge of geekness, you might have seen it coming and caught it the moment it broke. Of course, I missed it and my only excuse is that I was backed up on reading my feeds. The other day, my amazing, geeky wife casually said ‘Oh, you saw that Scoble quit, didn’t you?’ Me, being one to be on top of these kind of things, naturally said ‘What!?! How do you know this before me?’

He has been kind of hinting at feeling restless and all lately, so I’m not surprised. If you don’t have a clue who Robert Scoble is, he has basically become the human face of Microsoft, an icon of sorts, especially across the blogosphere. His blog is popular and read by thousands around the world.

He asks an interesting question and it is a question that other bloggers have posed as well. The question is: will he lose his audience? Without hesitation, he says yes.

You will unsubscribe if I don’t give you a payoff. For many of you, Microsoft was that payoff. Yes, Microsoft is still an interesting company for many many people in the world.

He goes on to say:

Over the next few months if I don’t give you a payoff you’ll leave. That’d be OK with me, I didn’t do this for the audience. When I started blogging there were only a few hundred blogs that I could find. I never thought it’d get to the point where I’d help build a media property that had 3.5-million unique visitors last month (http://channel9.msdn.com).

He’s going to a company called PodTech.net, which is certainly no Microsoft, but it will be fun to watch and learn. Honestly, the payoff for me is to see what he does at his new company. He may have been the face of Microsoft, but the truth is, he’s an interesting guy and highly knowledgeable and not afraid to voice his opinion. So, I’ll keep reading, Robert.

If you blog, the same question he asked applies to you. If you leave your church, your company, your whatever, will you lose your audience? Are people reading your blog to keep up with your church/business/industry/niche/[insert any other possibility here] only or because your writing is interesting, no matter what your focus is? It’s more than likely a combination of reasons, to keep up with your [whatever] and because you are an all around interesting guy (or gal). I’m not saying there’s a right or wrong here, but it is something to think about.

I started my blog as a way for me to connect and share knowledge and, like many bloggers, I do this on my own, with no association or endorsement(or bribe….yet!) from anyone. As a result, this blog has evolved with me and my life and it has become and will continue to become what I want it to be.

By the way, my stated purpose for this blog, according to the right column is:

Thoughts on church, technology, life and other things that matter

So, why do you blog? Do you know your purpose? Do you have a specific topic or agenda or is it all about you and your whims?

If you don’t blog, what kind of blogs keep your attention?

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0 Responses to Will You Keep Reading?

  1. Stuart Cowen says:

    I missed it too (Brian Bailey was how I heard about it). It doesn’t phase me one bit. I equate Scoble with Tech Blogging. Microsoft, to me, has it’s own face. Good luck to him and all that – I’m sure he’ll do fine wherever he is.

  2. Bob Brown says:

    I unsubscribed to Scoble the day after he announced. If others start noticing a worthwhile payoff from him and I hear about it I may resubscribe, but I got tired of all the “Everybody is talking about me leaving” posts very quickly. Blogosphere storms are horrible things to suffer through.

    I personally blog because I want to share what I find and learn, I want to learn more, I want to set my thoughts out to make them more coherent, and I wanted someplace to store my memory. Of course I doubt that a lot of people would recognize the church I work with so leaving there would not impact much.